Fast Time to Market: Meeting Demand for Identity Data

Posted by Ishan Kumar on 7/1/16 11:29 AM

From mobile apps to the Internet of Things, digital business trends are reshaping customer identities in significant ways. Identities are no longer only usernames and passwords. They now encompass information collected from and about experiences, such as purchase histories, geo-location information, browsing patterns and a myriad of other data points. In addition to this experience data, customer identities also consist of security profiles. 

As the definition of identities expands and grows more complex, IT teams are under increasing pressure to rapidly provide identity data to more apps and services. You no longer have months to plan your data model and go through test cycles. You have to iterate quickly, but you still need to protect the data from breaches or misuse. 

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Topics: Consumer Identity and Access Management, Identity API's, Videos

As Mobile Dominates, Identity Management Faces New Demands

Posted by Caroline Castrillon on 4/7/16 9:30 AM

The recently published results of the Demandware Shopping Index report proves that more customers are interacting with businesses through their mobile devices. While the shift to mobile has been happening for some time, businesses saw a dramatic 37 percent increase in mobile phone orders in 2015. 

Increasingly, customers encounter a brand for the first time via their mobile phone instead of in-person or on websites. The trend is driving significant change in how businesses engage with customers. It is placing intense pressure on brands to launch new mobile apps, or upgrade existing ones, to deliver personalized, in-the-moment shopping experiences that today’s customers expect as the norm.

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Topics: Mobile Apps, Identity API's

Countdown of the Top 4 Spookiest Identity Management Challenges

Posted by Keri LeBlanc on 10/30/15 9:30 AM

It’s that time of year when we focus our attention on what terrifies us. Even for the bravest among us who don’t flinch easily during horror flicks or jump at the sight of fake blood in the neighborhood haunted house, there are real-life business scenarios that quicken our pulse and keep us up at night.

IT and business executives are faced with the rapid pace of digital growth, creating a fear-inducing environment of change and uncertainty. As the market landscape shifts, many companies are striving to excel in the digital realm by enabling their workforce with innovative tools and by delivering inspiring customer experiences, two initiatives that depend on identity data. As change brings its share of headaches and panic-stricken moments, there are 4 scenarios that rise to the top of the nightmares plaguing IT and business professionals involved with identity data management.

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Topics: Mobile Apps, Customer Experience, Data Management, General, Identity API's, Legacy IAM Modernization

Constructing Identity APIs: What You Need to Know

Posted by Ishan Kumar on 7/2/15 9:30 AM

Digital business initiatives are becoming the driving factor behind many customer experience strategies. As more customers move to mobile and online interactions, businesses are shifting their delivery of products and services to digital methods. It has, and will continue to have, strong ripple effects throughout organizations, but most noticeably for the IT teams tasked with building the customer-facing apps, portals and programs that make digital engagement possible.

Not only are IT professionals handling increased demand for more apps, but they are also creating apps that must serve a wider variety and complexity of functions across a range of different channels, particularly apps that rely on customer identity data. Identity Application Programming Interfaces (APIs), or reusable services embedded with identity data standards and protocols, help IT teams quickly roll out new apps.

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Topics: Identity API's

Identity Management Scalability and APIs Support Explosive Mobile App Growth

Posted by Ishan Kumar on 6/26/15 9:48 AM

In the age of digital disruption, the new battleground for market leadership has shifted from price and product quality to customer experience. To deliver the convenient, high value experiences that customers have come to expect, businesses must consistently innovate and be able to roll out new services and apps quickly. 

Application Programming Interfaces (APIs) are a key part of helping companies shorten time-to-market and meet increasing demands for more apps across the entire organization. By providing ready access to reusable services that embed key standards and best practices, APIs allow developers to quickly build apps without recreating code again and again. And in the case of customer-facing apps, identity data is the key enabler behind that app’s functionality. As a result, incorporating identity management services is crucial to customer-facing app development.

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Topics: Mobile Apps, Identity API's

Apple Watch Puts Data Security Onus on Mobile Apps

Posted by Keri LeBlanc on 4/17/15 8:46 AM

Beyond the Apple Watch’s price tag and design choices, security and privacy concerns are already part of the buzz. Apple is describing the watch as their most personal product ever made, breaking new ground in the relationship that people have with technology. It’s the first Apple device designed to be worn, a fusion of technology and fashion we haven’t seen before now. Tim Cook, Apple CEO, shared that its list of features is a mile long, including fitness tracking, fast payments and even remotely opening doors as part of Starwood Hotel's customer experience strategy.

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Topics: Mobile Apps, Identity API's

How to Keep Data Secure When the Stakes Are High

Posted by Keri LeBlanc on 3/31/15 9:30 AM

Managing identity data securely and efficiently is crucial for all organizations. The costly consequences of a data breach and poor data management can be devastating. And in some industries—those with a direct responsibility for public safety or national security, such as aerospace—the importance of ensuring data security simply can’t be overstated.

Aerospace and defense companies have to be obsessively diligent about authenticating and governing access to systems and data. Confidentiality is absolutely critical when government and military projects are involved. The fact that contractor organizations are typically part of these projects puts an additional emphasis on having a solid identity management solution. These businesses must fiercely guard data internally, but they also need to protect it externally to give outside organizations the right level of access to do their jobs.

It’s not an easy balance to strike.

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Topics: Identity API's, Security Best Practices