Digital innovation is advancing to the front in the battle for new and returning customers, and everyone is looking to the CIO. Not too long ago, technology was the behind-the-scenes engine that supported business processes. Today, technology must serve as the foundation of a business while also externally leading the brand.
More businesses see CIOs as strategic hires who have a direct impact on brand perception and success. One example is J.Crew’s recent hire of CIO Michelle Garvey. Part of Garvey’s well-publicized charter is to revitalize the brand, responsibility that was once reserved only for CEOs or CMOs.
Today, organizations are recognizing that brand momentum depends on an innovative technology vision focused on meeting customers where they spend most of their time, in the digital world. Organizations succeed when they can up the ante on digital experiences and provide new services, convenience and business models across multiple technology channels.