Robert Pearson is Global VP of Marketing & Ecommerce at Wagly, a pet care and services provider with campuses in California, Washington and Arizona. Pearson has held senior marketing positions at Swell, Men’s Wearhouse and other brands. He was named a Direct Marketing News "30 under 30" Top Marketing Executive in 2009.
UnboundID: Which customer experience values resonate with Wagly customers and how are you meeting them?
Pearson: At Wagly, we have a unique challenge in that all of the services available for pets, from daycare to veterinary, boarding and grooming, are underneath one roof. We have discovered that what the pet owner really wants is not just a simpler and easier experience, but someone who is looking out for the well-being of their pets. True pet owners can see the difference. We work to define the kind of customer we need and want and then we design an experience to attract them.