Rebecca Herold, a privacy and security expert, is CEO of The Privacy Professor®, and Partner, SIMBUS Privacy & Security Services, with more than 25 years of experience in the field. She is also an author and Adjunct Professor for the Norwich University Master of Science in Information Assurance Program. She has led the NIST Smart Grid privacy group since June 2009 and currently specializes in helping clients in healthcare and energy sectors.
UID: How much demand is coming from mainstream consumers to set their own privacy preferences with companies they do business with, and what are the challenges?
Rebecca: I am seeing growing concern from the general public around privacy, yet a lot of executives tell me that they are not going to do anything special unless they are legally required to do so. Consumers though are getting tired of getting all these notices in the mail about their credit cards being compromised or of a possible breach of their data elsewhere, such as in hospitals or insurance companies. People want better protection and they have a justifiably growing suspicion about how companies are using their data. There’s also not a lot of innovation yet in how consumers can effectively control their information.