We’re quickly moving toward a future that is identity-centric. In the digital world, identities lie at the heart of several different information ecosystems, including big data, marketing technology and the rapidly evolving Internet of Things (IoT). And as these ecosystems become increasingly business-critical, adopting an identity-centric approach to technology infrastructures will be vitally important to customer experience, security and privacy.
So what does an identity-centric approach look like? Many of today’s Identity and Access Management (IAM) solutions were originally developed to manage workforce identities. While they deliver some of the needed capabilities, there are additional considerations required to support a truly identity-centric focus. You need to be able to create a unique identifier for each person. Then you must be able to authenticate the user and authorize their access to various systems and apps. Additionally, you need the ability to manage dynamic profiles that consist of a combination of structured and unstructured data, including demographics, preferences and relationships.