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Altimeter Group's Jessica Groopman: IoT Is Still IT Play, but Value for Marketers Is Revolutionary

Posted by Keri LeBlanc on 4/28/15 10:02 AM

Jessica Groopman is a Senior Researcher at Altimeter Group where she conducts research on disruptive technologies. Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. 

Unbound ID: There has been a lot of discussion in business and IT circles over the past year about the Internet of Things. How much of this is now reality in terms of impact on business and customer experience strategy?

Groopman: It is still very early days. Our firm has been doing research on consumer brands but their efforts are in the pilot stage still, so they are not sharing results. The big challenge is that the term Internet of Things is hard to understand. It’s flown over marketers’ heads. It’s still very much a technology play, so IT people get it because its very infrastructure related. But the value for marketers is revolutionary in terms of what they can gather about customer experience and what they can provide-- as in improved features and services for their customers.

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Topics: IoT

5 Tips for Launching Mobile Apps as Google Ramps Up Mobile Significance

Posted by Keri LeBlanc on 4/24/15 10:20 AM

We’re consuming more and more data on the go; and Google has noticed. The company has launched a new algorithm that places mobile friendly sites at the top of search results, increasing the pressure on organizations who have not yet updated their websites for mobile readiness to quickly adjust or rapidly fall behind. 

Google’s decision aligns with a trend that has already been elevating the importance of mobile in businesses’ customer experience strategy. According to Flurry Analytics, people spend more than 162 minutes per day on mobile devices. But the shift goes deeper than a move from personal computers to mobile. More specifically, people are choosing mobile apps over web browsers, spending 82 percent of their mobile time on apps versus only 18 percent on browsers 1.

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Topics: Google, mobile applications

Smart Dust to Smart Brands: Mike Kavis on Honing IoT Data's Power

Posted by Keri LeBlanc on 4/23/15 9:55 AM

Mike Kavis is a VP/Principal Architect for Cloud Technology Partners. Previously, he worked as the CTO for MDot Network, which won the 2010 AWS Global Startup Challenge. Kavis is also author of "Architecting the Cloud: Design Decisions for Cloud Computing Service Models,” and a contributor to Forbes.

UnboundID: In a Forbes article last year, you outlined the challenges with companies that try to run big data and IoT projects internally instead of relying on cloud infrastructure. In a hybrid environment, what’s the best approach to the IoT storage and analytics challenge?

Kavis: If you are going to handle this internally, DIY, it’s hard to reduce complexity. Mining all of the data and hiring data scientists and building humongous databases is not for the weak at heart. What’s going to happen is that IT will be challenged to consider why they are trying to do all of this themselves. I used to work with data warehouses years ago, and we would go dark for a year to build a massive expensive project. Now, companies don’t have that time and the projects are 10 times more complex and the scale is so much bigger. Plus, you need results in seconds. Companies need data scientists, and the newer database technologies. 

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Topics: IoT

Why Is Customer Experience Now an IT Problem? (Part II)

Posted by Keri LeBlanc on 4/21/15 8:08 AM

We continue our discussion with Bill Bonney, most recently Director, Information Security & Compliance at Intuit, Inc. In Part 1, we asked Bonney about the rising importance of customer experience as a competitive differentiator. In this follow-on interview we talk about the dual priorities of security and customer engagement that digital business is pushing to the forefront, and how modernized identity management offers an opportunity to bridge the differences.

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Apple Watch Puts Data Security Onus on Mobile Apps

Posted by Keri LeBlanc on 4/17/15 8:46 AM

Beyond the Apple Watch’s price tag and design choices, security and privacy concerns are already part of the buzz. Apple is describing the watch as their most personal product ever made, breaking new ground in the relationship that people have with technology. It’s the first Apple device designed to be worn, a fusion of technology and fashion we haven’t seen before now. Tim Cook, Apple CEO, shared that its list of features is a mile long, including fitness tracking, fast payments and even remotely opening doors as part of Starwood Hotel's customer experience strategy.

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Topics: mobile payment, mobile apps, data security

Why Is Customer Experience Now an IT Problem? (Part 1)

Posted by Keri LeBlanc on 4/15/15 9:49 AM

Bill Bonney has been engaged in connecting and securing systems and networks for over 25 years. Currently he works with colleagues and industry experts to improve the information security posture of companies, individuals and devices (things). He spent a decade with Intuit, an UnboundID customer, where he developed game-changing programs in identity management, cloud security and risk management. In our interview, he sheds light on what IT teams should know about the complex factors increasing the importance of customer experience.

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Topics: customer experience

Alex Bratton Shares Why Businesses Are Embracing Mobile Apps

Posted by Keri LeBlanc on 4/13/15 9:29 AM

Alex Bratton is CEO and Chief Geek at Lextech, a mobile strategy and development consulting firm. An entrepreneur who has helped more than 100 organizations identify opportunities and execute technology-based revenue generation, Bratton is also the author of “Billion Dollar Apps - How to Find and Implement a Winning Mobile Strategy.”

UnboundID: Tell us about your customers and their mobile needs?

Bratton: We work with mid-market to Fortune 500 companies, using mobility strategically to solve business problems. We see ourselves less as an application developer and more in the business of helping companies solve issues and realize process improvements. Sonic Automotive is one of our customers that set out on a path to reinvent the car-buying process, which is so cumbersome for the consumer. They wanted to make the process simpler and deliver a better customer experience. They decided to empower salespeople with iPads, let them appraise a car, find the car, and take the sales manager and finance manager out of the picture. They were able to take a three-hour process and turn it into a 45-minute process, using six different applications on an iPad, or what we call a suite of apps.

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Topics: mobile applications

What You Need to Know When Evaluating Consumer IAM Solutions

Posted by Keri LeBlanc on 4/10/15 8:33 AM

Growth is great, but it can be painful too. It often brings uncomfortable change when you discover you’ve outgrown your resources and what you’ve had is no longer enough to keep up the pace. Most in the identity management field are feeling these growth twinges as digital business proliferates into every avenue, channel, nook and cranny of enterprises. In the past, a customer purchased a product in a store and only presented payment for an item or a service. In most cases, the interaction was purely transactional with no exchange of personal data. In this world, identity management had no role in commerce; it served strictly as an internal human resource function.

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Topics: Consumer IAM

Doc Searls to Businesses: Respect Customer Data Privacy

Posted by Keri LeBlanc on 4/9/15 8:51 AM

Doc Searls is the co-author of the best-selling book The Cluetrain Manifesto and the author of The Intention Economy: When Customers Take Charge. He is the Director of Project VRM at Harvard’s Berkman Center for Internet and Society, Senior Editor of Linux Journal and the President of The Searls Group, his consulting practice. In 2007, he was named one of the 100 Most Influential People of IT by eWeek and in 2005 he received the Google O’Reilly Open Source Award for Best Communicator. UnboundID recently intereviewed him about the importance of giving customers control over their personal data.

UnboundID: How are customer privacy concerns changing business and IT practices?

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Topics: Data Privacy

How Identity Data Security Helps Financial Services Fight Cyber Crime

Posted by Keri LeBlanc on 4/7/15 10:00 AM

Financial theft is nothing new. History is full of notorious bank robbers, embezzlers and swindlers. In the past, a heist or scam affected a single bank or organization, but in our digital world, financial crime and identity theft is bigger than Bonnie and Clyde could have ever imagined. Today, the damage caused by cyber crime is widespread and deep, impacting tens of thousands of customers and costing organizations an average of $5.9 million in 2014. [1]

Financial service organizations are addressing the growing threat by aggressively exploring and continuously improving identity data security avenues. But there is a lot involved with staying ahead of cyber criminals, and many factors make it complicated. [2]

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Topics: data breach

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