Why UnboundID for SDM?

Consolidate Control Over Subscriber Data

Subscriber Data Management (SDM) is a key initiative within the telecommunications industry that involves unifying all subscriber or customer data – profile, preferences, billing, operational info, and more – into a centrally controlled data service and exposing that data to applications and services in real-time. By doing something as simple as unifying their customer's data, telecommunications providers are able to:

Generate more average revenue per user or subscriber (ARPU) – By knowing the preferences of customers, and simplifying and improving the overall experience that they have in interacting with the carrier, the number of services that each subscriber consumes with the carrier increases. If you treat your customers as a valued asset, then they generally are willing to spend more of their hard-earned money with your company.

Reduce the churn of losing customers to other carriers – By offering services that are tailored to a customer's specific needs and circumstances, carriers foster an environment that leads to loyalty with their company and the products and services that they offer. If you treat your customers well, and provide them with control or influence over their experience, they are less likely to shop around.

Minimize operational costs (ACPU) – By consolidating infrastructure and moving to an open, standards-based approach to accessing subscriber data, carriers are able to reduce their operational costs. It costs less to manage and integrate with one component of your infrastructure than it does with dozens, or hundreds.