Why UnboundID?

Consolidate Control Over Subscriber Data

Addressable advertising is a key initiative within the telecom and cable industry that necessitates unifying and enabling the real-time delivery of all subscriber or customer data – profile, preferences, billing, operational info, and more – via a centrally controlled data service. This enables operators to deliver relevant and targeted advertising to their subscribers in real-time. By doing so, operators are able to:

Increase advertising revenues and average revenue per user or subscriber (ARPU) – By understanding the profile, preferences, and viewing behaviors of their customers, operators are able to offer more granular and effective campaigns to their advertising buyers.

Minimize operational costs (ACPU) – By consolidating infrastructure and moving to an open, standards-based approach to accessing subscriber data, operators are able to reduce their operational costs. It costs less to manage and integrate with one component of your infrastructure than it does with dozens, or hundreds.