Subscriber Data Management

Putting Subscribers First

Communication Service Providers (CSPs) and Multi System Operators (MSOs) face some of the greatest data-related challenges and opportunities of companies in any industry. They have a wealth of subscriber data, but it's spread across different systems in different departments, often in completely incompatible forms.

Imagine the possibilities if CSPs and MSOs could consolidate and exert control over their subscriber data. First and foremost, they could save money on operating their networks by reducing redundant data stores with a unifying data service. They could enable the personalization of services delivered in real-time, such as enabling or disabling services based on the identity of the subscriber, or the time of day. New opportunities for revenue are possible because of the insights gained from the combination of data from network and IT (OSS/BSS) systems. When analytics are applied to this data, they can begin to understand how best to serve their most valuable customers and predict when a customer is at risk of cancelling their service.

The key to enabling all of this can be found in the unified approach that UnboundID brings to subscriber data management, achieved by separating application logic from subscriber data so that it can be harnessed across applications and networks.