Addressable Advertising

Deliver Relevant Messages

The explosion of media options available for advertisers today is mounting pressure on traditional TV advertising revenue. As a result, Multi System Operators are looking to take advantage of the promise of addressable advertising to increase the interactivity and personalization of their advertising offerings, enhance the viewing experience for their subscribers, and achieve a more quantifiable return-on-investment for their advertising buyers.

For MSOs, the promise of addressable advertising begins with building a solid understanding of their customers – the services they utilize, their preferences, demographics, usage and behavior data, etc… By leveraging this information, MSOs are able to offer advertising campaigns that are more relevant, and thus more successful. Unfortunately, a lot of this customer information is locked away in various operational and service management data stores. It is not only fragmented, but the data stores that are currently storing it are not designed for delivering the data securely in real-time to the advertising ecosystem.

The key to enabling all of this can be found in the unified subscriber information service from UnboundID that consolidates subscriber data from heterogeneous data stores and provides interfaces for intelligently exposing that data across applications and networks.