Telecom & Cable Providers

Customers

Telecom and cable providers are facing aggressive competitive and cost-containment pressures from a market where their products and services are increasingly being viewed as a commodity ("bit pipe"). To combat these pressures, companies need solutions that help them to harness the value of their most important asset – their customers.

Whether it's reducing the cost of operating the network by consolidating the number of subscriber data silos, enabling policy-driven service personalization, providing richer customer insights to drive more relevant advertising, or simplifying the interactions that customers have with various service departments – it all starts with unifying and intelligently exposing customer data.

Tier-1 Wireless Carrier – Delivering Subscriber Data in Real-time

A tier-1 telecommunications provider needed to ensure that key applications were updated frequently with dynamic data such as mobile device details, number of minutes, customer location, etc. This data needed to be accessible at high speeds so that the data was available instantaneously.

Using the UnboundID product suite, the telecommunications provider was able to pull data from legacy systems based on slower relational databases and deliver a real-time subscriber data caching service or "subscriber data fabric" to applications. Pushing data to the network edges enabled them to keep latency very low and create application and location specific copies of data subsets. The provider was able to reduce Operations, Administration, and Maintenance (OAM) costs by over 50% and create a common subscriber profile for all applications.

Large European Cable Provider – Targeted Promotions

A large cable provider in the Netherlands wanted to present real-time, targeted advertising to their subscribers via set-top boxes, and needed unified customer profile data to deliver the right ads to the right audience. Their problem: Data was distributed across various provider systems, including their CRM system, data mart, and billing applications.

Using the UnboundID product suite, this cable provider was able to unify customer identity and profile data from legacy backend data stores (Oracle and LDAP) and present real-time profile data to the advertising engine. The provider plans on leveraging UnboundID's high-performance replication capabilities to extend the solution to multiple countries over time.